Everybody needs to eat. More than 2 billion people are on Facebook. In this way, that must imply that Facebook is an extraordinary place for eateries to be.
If your restaurant isn’t on Facebook yet, it’s a great opportunity to dive in. If you are in Facebook then make best use of the Biggest and the most popular Social Platform .
In this article, we take a look at Facebook promoting thoughts for your eatery so you can use the online networking monster to develop your client base.
To begin with, how about we investigate “how to do Facebook” as a business.
Social Media networking is an incredible way for your eatery to draw in with your customers while building customer Loyalty. When you add Social Media stratergy to your eatery’s advertising procedure, you can expand awareness and persuade diners to walk in the entryway.
Connecting with your customer is more than offering specials deals. It’s tied in with making an association with your customer, luring them with your food.
Social media users are occupied with things of value, and what could be more valuable than a recipe or cooking tip?
You can show your followers that they are important to you and even that they are part of an exclusive association by sharing a recipe. Now, this doesn’t have to be recipes for your signature dishes, but your followers will still recognize it as coming from you.
You can get original and call it “Weekly Recipes from our Recipe Vault.” Videos are a great way to do this as videos get two times the views on Facebook.
When you provide posts that involve your followers while offering them something for free, they come to believe that you won’t always be throwing the sales offering at them.
Here are some ideas:
How to make delicious cakes in less than 20 minutes.
Our favorite lazy cooker recipe.
Three ways to make use of your pumpkin.
The chef’s favorite dessert.
5 ways to use up your leftover fried rice.
Encourage Customers to Talk to You and About You
Social media is all about conversations. You want your customers talking about your restaurant and sharing good stories about their experiences dining with your staff. In every Facebook post, ask customers to do something or share something. For example, if you post a photo of your newest sandwich special, you can ask your customers something like “What’s your choice of sandwich?” or even simply “White or wheat?” People love to feel included in the conversation and they love to share their opinion. But unless you ask them the question, they won’t say anything.
Share Interesting Facts
For example, let’s say you serve breakfast foods, and omelets are your specialty. You could start a contest where people guess how many chickens it takes to lay all the eggs you use in a year.
Get original and come up with other unique food facts that concern to your restaurant. Try things like, “How many can of Milk cream do we use in a month?” Or, “How many steps do our waiters take per day?” You could get creative with this one and have your servers track their steps.
Another interesting idea would be to strap a camera on your wait staff or kitchen workers, and do “a day in the life of” videos.
Make your fans hungry. Show pictures. Daily.
Most people nowadays are foodies looking for incredible menus on social media such as Facebook. So make your menu appealing, and if possible add some variations to make potential costumers be fascinated by what your dish tastes like. Make your customers desire for your dish through pictures that you post. Inquiring customers mean extra flow of cash to your restaurant.
Facebook Fan of the Week
This is a great way to build engagement on your Facebook page. Pick one fan per week and highlight them on your Facebook page.
Consider inviting the fan of the week into your kitchen to “cook” with your chef. Take photos and post them on your page. You could also waive the cooking session and take a photo of your Facebook Fan eating in your restaurant. Highlight their favorite dish and even offer it to them for free.
Facebook marketing like this is certain to boost your engagement.
Questions are a great marketing tool as they have the potential to instantly spark conversations. People typically want to answer questions, and this is one of the best ways to get people to respond to your posts.
This again shows you value them and their idea. Here are some questions you can ask in your quizzes:
What’s your favorite dish? Offer some options.
What’s the perfect amount of time to marinate your chicken?
Healthy Chips with vegetables for the Kids?
How often do you eat dessert? Offer choices.
What would you like to see on our menu? Offer choices.
Beer, wine, mixed drink?
Showcase Your Employees
People on social media are viewing. They like to see what’s going on behind the scenes at your restaurant. It makes them feel special and part of the group. Post photos of your employees hard at work, or use your smartphone or tablet to create entertaining, interesting videos with employee conversation.
Test Facebook coupons that only last 24 hours
Deepak hates using coupons to bring people to his restaurant. His complaints have to do with discounting yourself to shutting down the place and his brand. I agree with him on both of these accounts.
Lowering price to bring people in is the easiest thing to do and hence every restaurant does that even to the point where they start losing money. Not a good business model. But what I want to test is how fast his Fans see something new in their Newsfeed. I want to test online coupons using Sprout coupon builder that actually shows up on his Wall and in this Fans Newsfeed and see how many of them come in the next
Do you promote your Facebook account at the bottom of the restaurant menu? Or if you own a cafe, do you have a little stand that encourages people to “Like” your Facebook to hear about exclusive offers? Are you using your Twitter account to advertise your Facebook account as well? If you mention that you have a Facebook account on Twitter, you’ll be astonished that a few of them will click on it and click “Like.”
We’ve discussed some awesome Facebook marketing ideas. You’ve learned that showing content that is interesting and engaging gets more shares.
The last thought we want to leave you with is to be consistent. If you’re going to execute these Facebook marketing ideas, you must be present on Facebook – every day if possible. Aim for one post per day. You can even schedule your posts in advance.
Do remember, though, to check back in on a daily basis. Facebook is an in-the-moment social network, so if a customer comments or shares your post or asks you a question, you want to reply immediately.
Put someone in charge of managing your Facebook marketing so it’s always taken care of.
Have you found a way to increase engagement with your Facebook fans? We’d love to hear some of your ideas.