Want to use a Facebook group for business?
Wondering how to promote your products and services in Facebook groups?
Whether you create a Facebook group or join one managed by someone else, you can use groups to position yourself, find new customers, and more.
In this article, you’ll discover how to use Facebook groups to support and market your business.
It’s difficult for most businesses to create an engaged page without an advertising budget. Also, most consumers view a business page on Facebook as an advertisement. This leads to frustration and many business owners abandoning Facebook. Rather than do that, switch your focus to build the best Facebook groups to advertise.
Because in business, it’s all about location.
And since Facebook has 2 billion monthly active users, that makes Facebook the largest social platform right now.
That’s why I use Facebook as my main platform to create awareness for my brand and bring people into my business.
So, if you’re thinking of using your Facebook page and group to build your business, you’ll need to commit to using it as your main strategy for growing your business.
Benefits of Facebook group for business
While participating in Facebook groups managed by others can help you promote your brand and business, you have to play by others’ rules. Managing a dedicated Facebook group of your own lets you control the entire group experience and use your group for a specific purpose.
Before you begin to build your group on Facebook, you need to decide why and how you’ll use the group.
Create Community Around Products – Many groups are created by businesses as a bonus when somebody buys their product or service. Creating communities around the products and services you sell makes members feel exclusive and provides an area where they can get additional help and training from you.
Establish Authority: Create a group for email subscribers to further inspire and educate them with helpful posts and prompts. Share helpful articles, tips, tricks, and even tutorials in the group to help improve members’ lives and businesses.
Create a Topic-Focused Community-Rather than using your business name to identify your group, give it a name that reflects a specific topic on which you’re an expert; for example, Social Media for Health Care Providers. This will draw people who are interested in that topic.
It provides more personal engagement-The majority of business pages on Facebook lack the type of engagement the page owner craves — likes and comments that fuel the discussion. This is where a Facebook Group thrives. The right discussion can really take off because it’s not as intimidating as a business page.
Most consumers don’t want to join the conversation on a post made by a business, but if it’s in a group setting, that barrier is removed. It gives you the opportunity to be more personal. You are the face behind the group, not a company name and logo. Consumers want to engage with a person, not a company.
Drive focused attention to a call to action-In a group, you have the ability to pin a post to the top. This is a great place to put a call to action and guarantee you draw eyeballs to it. You don’t want to throw up something overly spammy, but an invitation to join your newsletter is perfectly fine, especially if you provide value to the group members.
Receive immediate feedback from polls-Groups are a great source of immediate feedback, and if you build a niche group from the beginning, the feedback you receive will be extremely valuable. By creating a poll in your group, you can receive feedback on any subject matter or question you might have.
This can provide beneficial for every business — from consumer brands to B2B businesses. “Facebook Groups allow you to poll your members, and receive feedback as well as start a conversation around any topic. From product concept feedback to customer experiences, it’s a source of the most raw and honest feedback you can find in an online environment.
I’ve seen several successful polls in groups that I am a member of on product design, packaging and price-points. It’s generally high-quality and valuable from a business owner’s point of view.
Build trust by providing value-All four points previous discussed above require one element — trust. Without trust, you won’t have a highly engaged group, you won’t drive interest to your call to action, your polls won’t receive feedback and any offers you announce won’t be well received.
To build trust, you must provide value. Things like sharing first-hand experience, answering questions and simply providing the community can all help strengthen the relationship between you, your members and your business. Holding question-and-answer sessions and creating exclusive content for your group are just a couple examples of how you can provide added value.
Avoid self-promotion-One of the most obvious benefits of having your own group is you can control the content and what you post to your followers. But people don’t join groups to be sold to, they look for interesting discussions, industry news and updates.
Look to discuss your expertise and participate in relevant discussions.
People don’t just buy things, they join things. As humans, we want to be part of something bigger than we can be all by ourselves. This is why Facebook Groups can be very helpful to your business. They help you earn trust, nurture relationships, network and create a movement big or small.
There lots of ways to use Facebook group for business. They serve to strengthen communication, connections and visibility, as well as help you grow your business. Groups also help you develop new ideas and relationships with your online community.
Whether you have your own group or participate in them, it’s valuable to know how Facebook groups can help your business so utilize them to their full potential.